http://www.wired.com/magazine/2010/12/ff_angrynerd_geekculture/all/1
http://www.a2591.com/2010/12/minimalist-effect-in-maximalist-market.html
http://www.youtube.com/watch?v=SXh7JR9oKVE&feature=youtube_gdata_player
http://www.adweek.com/aw/content_display/news/digital/e3i5094e406e415c2805b20af21531caefb