3 years ago
Here's the integral question from a recent Engadget interview with Reggie Fils-Aime of Nintendo and why I will always love that company.
I know we don't have a ton of time left, so one of the last things I wanted to ask you about was about how Sony and Microsoft are positioning their new consoles as multimedia digital entertainment devices in addition to gaming devices, something which Nintendo has not emphasized. Sony talks about the PSP and how it can play music and video, and while the DS can have those capabilities, it's not something Nintendo talks about very much. What is Nintendo's philosophy about all this stuff going forward? Do you see multimedia as a distraction from gaming?
Our philosophy is that consumers want great gaming experiences and our passion is delivering great gaming experiences. In the home console space, we believe that the best way to do that is with a dedicated machine. In the handheld space, as you've said, the DS does have other capabilities in the multimedia area, but we believe it's important to first establish its credentials as a superb game playing device.
To be perfectly clear, the Microsoft and Sony strategies are based on overall corporate objectives versus what's right for the consumer. That's a reality. Microsoft is essentially trying to get you to put a PC in your living room because they are fundamentally a PC software company. Sony is trying to get you to put an entertainment hub that has Blu-ray technology because that's important to their movie business and the rest of their entire electronics business.
We are a gaming company. We are gamers at heart. We love creating great, innovative content and superbly designed hardware, that's what we do. And with that passion comes a laser like focus to do things that are right for the consumer and right for the business. That's the fundamental difference in our strategy versus our competition. 